Free shipping over ₹999 · 7-day exchange

Girl-led · Made by hand

Tiny charms. Your story.

Little charm bracelets, anklets and necklaces to mix, match and make your own.

Two gold-tone necklaces on a marble tray, one hung with a heart, bunny, coin, rose, keys, unicorn and cherry charms
Every piece has5 charmsincluded
Limited drop

The waist chain is here

A limited drop. Build yours with 5 charms included.

Design a waist chain
  • Cherry
  • Heart
  • Bow
  • Strawberry
  • Star
  • Apple
  • Bunny
  • Unicorn
  • Castle
  • Rocking horse
  • Rose
  • Key
  • Coin

Shop by type

Wrist, ankle, neck.

Best sellers

The ones everyone keeps picking

Every design comes with 5 charms. Add more for ₹100 each.

    New

    Keychains, ready to clip

    Little charm keychains for your keys, bag or backpack. Pick a favourite, or a few.

      Build your own

      Your chain. Your charms. Your rules.

      1. Pick a chain

        Bracelet, anklet or necklace in 18k gold-tone.

      2. Pick 5 charms

        Hearts, fruit, fairytale and more. All five are included.

      3. Wear it

        We put it together by hand and ship it to you.

      +₹100 per extra charm

      Start designing
      Close-up of a gold chain necklace worn with a cream blazer

      Our story

      Small charms, big stories

      Charmiè is a small, girl-led business. We started it because we love little things that mean something, a cherry for a sunny day, a heart for someone you miss.

      You can mix, match or make your own from scratch. Every piece is put together by hand, so each one feels a little bit yours.

      Bride in red and gold lehenga wearing a layered gold necklace, nose ring and maang tikka Gold chain-link earrings, rings and a bracelet displayed on cream stands Slim gold bangle resting on a pale stone block with peach fabric

      Care and sizing

      Made to last, made to fit

      Materials

      • 18k gold-tone chains
      • Nickel-free, gentle on skin
      • Enamel and metal charms

      Care

      • Keep away from water and perfume
      • Wipe with a soft dry cloth
      • Store in a pouch when not worn

      Sizing

      • Bracelets: 7 in + 2 in extender
      • Anklets: 9 in + 2 in extender
      • Necklaces: 16 in + 2 in extender

      Exchange and shipping

      • 7-day exchange
      • Free shipping over ₹999

      Reviews

      Little notes from happy wrists

      ★★★★★
      [Customer review — replace with a real quote]
      [Name], [City]
      ★★★★★
      [Customer review — replace with a real quote]
      [Name], [City]
      ★★★★★
      [Customer review — replace with a real quote]
      [Name], [City]

      Styled by you

      Wear it your way

      Tag us in your charm stacks and we may feature you here.

      10% off your first little thing

      Join our list for new drops and your welcome code.